Category Archive: Social Media

Nov 26

Tips to Use Social Listening to Drive Business Goals, Plus 11 Free (or nearly free) Listening Tools

Last week I had the opportunity to present at SMX Social Media Marketing Conference in Las Vegas. Honestly, it was a bit surreal to me to present on social listening because several years ago I worked as a contractor on an analytics and reporting team, which was my first exposure to social listening. I had …

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Jun 02

Not All Social Networks Are Created Equally

On Friday IPG Media Lab and 140 Proof published a report about how people manage their social profiles across multiple channels. There were several important findings we as marketers should understand. At a high level, the research finds that a majority of US adults are active on multiple networks, but they use each one with …

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Apr 29

Was #myNYPD a Fail? What Can Brands Learn?

  Last Tuesday, the NYPD tweeted, “Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.” The image they posted in the tweet is an example of the type of photos they wanted to see. For the first hour, most of …

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Sep 27

A Whole New SMC

Stephanie Grayson, @critiques4geeks, presenting at #SMCNYC

I attended my first Social Media Club New York event last week. I’ve been active in the SMC Seattle chapter for four years, so I was eager to get involved here and meet some new folks. The event was held at the PR Newswire offices and as I arrived I saw a familiar scene of …

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Jul 22

Real-Time Marketing Tips

https://twitter.com/Oreo/status/359398137267376129

Did you hear a baby was born today? One of the great things about social media is how immediate it is. You can share what is happening at that moment with your audience. This provides exciting, and sometimes challenging, opportunities for brands to get involved in a conversation happening right now. But sometimes the larger …

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Nov 07

A Muppets’ Case of the Mondays

I am a child of the 80s. I grew up on The Muppet Show and watching The Muppet Christmas Carol is a holiday tradition for me. So I’m thrilled for the new Muppet movie, opening this Thanksgiving. Today Google+ opened up for businesses, but even more exciting for me is the fact that the Muppets …

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Oct 31

A Case of the Mondays Spooktacular

Halloween is one of my favorite holidays! I love getting dressed up and pretending to be someone else for a day. It makes me happy to see how excited my nephews get about their costumes and trick-or-treating. I’m impressed with the creative and unique costumes with pop culture references, like the Allstate Mayhem guy or …

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Oct 24

A Case of the Mondays – Every Monday I’m Shufflin’

Every Day I'm Snufflin'

I first heard Party Rock Anthem by LMFAO at karaoke, when my friend Woo rocked it with dance moves and all. Since then, this song has been EVERYWHERE… but it still makes me dance in my chair. So, to cure your case of the Mondays today, I offer you several creative versions of this ultimate …

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Oct 17

A Case of the Mondays – Trunk Monkey

I woke up in a fantastic mood today! The sun was shining! My apartment is clean! I was ready to take on the world this week! 🙂 If you weren’t so lucky, however, maybe Trunk Monkey can help you out! I had completely forgotten about this ad campaign until it came up in a discussion …

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Oct 03

A Case of the Mondays – Star Wars

One of my favorite movies is Office Space and it’s full of hilarious and fitting quotes like, “Somebody’s got a case of the Mondays!” While I love my job, I think we can all use a bit of humor to help us kick off the week. So I’ll share some of my favorite gems from …

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