Category Archive: Social Media

Sep 12

3 Strategies to Increase Engagement on Facebook

This post was first published on the Banyan Branch blog. With more than 750 million users, every brand wants a piece of the Facebook pie. According to a recentpoll conducted by Mashable, the primary goal of social media is to increase Facebook “Likes.” 35% of the respondents said their main goal of 2011 is trying …

Continue reading »

Sep 08

3 Ways to Attract More Twitter Followers for your Brand

This post was first published on the Banyan Branch blog. For brands, amassing Twitter followers is one of the first goals to which metrics and benchmarks are set. The social media platform has passed 300 million users and has 9.2 new profiles being registered every second, according to Twopcharts. Also, according to the New York Times, people …

Continue reading »

May 26

Gleeks are More Social than You

This post was first published on the Banyan Branch blog Since the pilot episode first aired on May 19, 2009, FOX’s dramedy phenomenon Glee has united the show’s fans, better known as Gleeks. Something about reliving the drama of high school, set to remakes of classic songs and the latest hits, seems to strike a chord with thousands …

Continue reading »

Jul 17

The Viral Campaign Your Viral Campaign Could Smell Like

This post was first published on the Sterling Communications blog Four Tips To Old Spice Up Your Brand  I know I’m not the only one that has been obsessed with the “Old Spice Guy” videos this week. Everyone, at least within the social media bubble, is buzzing about this creative and hilarious viral campaign. And I’m …

Continue reading »

Apr 02

Fresh Ideas from Social Fresh Portland

This post was first published on the Sterling Communications blog I was lucky enough to win a ticket to the Social Fresh conference in Portland on March 29. This conference is different than many I’ve attended previously as it features people working in the trenches and highlights what they do in social media day to …

Continue reading »

» Newer posts