Category Archive: Branding

Jul 17

The Viral Campaign Your Viral Campaign Could Smell Like

This post was first published on the Sterling Communications blog Four Tips To Old Spice Up Your Brand  I know I’m not the only one that has been obsessed with the “Old Spice Guy” videos this week. Everyone, at least within the social media bubble, is buzzing about this creative and hilarious viral campaign. And I’m …

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