On Friday IPG Media Lab and 140 Proof published a report about how people manage their social profiles across multiple channels. There were several important findings we as marketers should understand. At a high level, the research finds that a majority of US adults are active on multiple networks, but they use each one with …
Category Archive: Twitter
Apr 29
Was #myNYPD a Fail? What Can Brands Learn?
Last Tuesday, the NYPD tweeted, “Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.” The image they posted in the tweet is an example of the type of photos they wanted to see. For the first hour, most of …
Sep 08
3 Ways to Attract More Twitter Followers for your Brand
This post was first published on the Banyan Branch blog. For brands, amassing Twitter followers is one of the first goals to which metrics and benchmarks are set. The social media platform has passed 300 million users and has 9.2 new profiles being registered every second, according to Twopcharts. Also, according to the New York Times, people …
May 26
Gleeks are More Social than You
This post was first published on the Banyan Branch blog Since the pilot episode first aired on May 19, 2009, FOX’s dramedy phenomenon Glee has united the show’s fans, better known as Gleeks. Something about reliving the drama of high school, set to remakes of classic songs and the latest hits, seems to strike a chord with thousands …
Jul 17
The Viral Campaign Your Viral Campaign Could Smell Like
This post was first published on the Sterling Communications blog Four Tips To Old Spice Up Your Brand I know I’m not the only one that has been obsessed with the “Old Spice Guy” videos this week. Everyone, at least within the social media bubble, is buzzing about this creative and hilarious viral campaign. And I’m …