Category Archive: Online Marketing

Jun 02

Not All Social Networks Are Created Equally

On Friday IPG Media Lab and 140 Proof published a report about how people manage their social profiles across multiple channels. There were several important findings we as marketers should understand. At a high level, the research finds that a majority of US adults are active on multiple networks, but they use each one with …

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Apr 29

Was #myNYPD a Fail? What Can Brands Learn?

  Last Tuesday, the NYPD tweeted, “Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.” The image they posted in the tweet is an example of the type of photos they wanted to see. For the first hour, most of …

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Jul 22

Real-Time Marketing Tips

Did you hear a baby was born today? One of the great things about social media is how immediate it is. You can share what is happening at that moment with your audience. This provides exciting, and sometimes challenging, opportunities for brands to get involved in a conversation happening right now. But sometimes the larger …

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Sep 12

3 Strategies to Increase Engagement on Facebook

This post was first published on the Banyan Branch blog. With more than 750 million users, every brand wants a piece of the Facebook pie. According to a recentpoll conducted by Mashable, the primary goal of social media is to increase Facebook “Likes.” 35% of the respondents said their main goal of 2011 is trying …

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Sep 08

3 Ways to Attract More Twitter Followers for your Brand

This post was first published on the Banyan Branch blog. For brands, amassing Twitter followers is one of the first goals to which metrics and benchmarks are set. The social media platform has passed 300 million users and has 9.2 new profiles being registered every second, according to Twopcharts. Also, according to the New York Times, people …

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Apr 02

Fresh Ideas from Social Fresh Portland

This post was first published on the Sterling Communications blog I was lucky enough to win a ticket to the Social Fresh conference in Portland on March 29. This conference is different than many I’ve attended previously as it features people working in the trenches and highlights what they do in social media day to …

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