Who I Am
I’m a Pacific Northwest girl living in New York City. I absolutely love the energy and diversity of New York. Every day this city pushes me to be a better version of myself. When I feel like the city might eat me alive, I’m lucky to have my friends and family to support me. I’m a proud auntie to 7 nephews and 1 niece! Being a daughter, sister and auntie keeps me focused on what matters most to me in this world. To my friends, I am cruise director and historian – planning events and capturing photos and videos as proof of the fun! When not working, you can find me checking out tasty happy hours around town, enjoying some sunshine in a park or singing my heart out at karaoke.
I always have a song playing in my head and I love to sing. Whether it’s karaoke with friends, or performing in a jazz club, I love the chance to express myself with music. I’ve been singing most of my life, and for me it’s like therapy. For me there is nothing more powerful than lyrics that perfectly capture what I’m feeling and a melody that moves me to tears.
I have a serious case of wanderlust. My mom was a travel agent when I was growing up and she instilled in me a love of the world and different cultures. I was lucky enough to be able to travel Europe and Asia when I was young and I was hooked. I’m always dreaming about and planning for my next trip. Most recently I traveled around Ireland. Greece, Italy or Australia will be next on my list. Got a couch I can crash on?
What I Believe
I’ve worked as a barista, a bartender and in retail sales. What made me great in these positions is my belief in customer service. Make the customer happy. I do what I can to make them smile and make their day a little easier. This is true in marketing as well as customer service. Companies that create great marketing put customers and their needs first.
It’s also about making connections and building relationships. Especially as marketing moves from one-way advertising to two-way dialogue, brands have an amazing opportunity to build a long-lasting relationship with consumers. I love learning about people; their passions and what motivates them. I want to help them and connect them with the tools and services to make their life better.
What I Do
I have nearly a decade of experience working in the marketing field. My experience includes: traditional marketing, PR, content marketing, social media marketing, event planning, corporate communications, community relations, analytics and reporting, and SEO. Currently I work at Mediabrands Publishing, creating digital marketing programs to increase awareness, build customer loyalty and drive growth for brands such as Chrysler, Nationwide and BNY Mellon. Past clients have included Microsoft, Wells Fargo, HTC, Claritin, Coppertone and Juniper Networks.
Early in my career I had another life as a 3rd grade teacher. It might seem strange in the path of a marketer, but really it taught me many skills that are helpful as a marker. A few skills I developed in my teaching career include: balancing multiple projects and deadlines at once; tailoring content to reach a specific audience; ability to breakdown complex concepts and make them understandable; communicate in a clear and concise manner; and strong attention to detail. You can read more about my transition to teaching and back to marketing in this post.
I will always have a great respect for educators and I consider myself a lifelong learner. I still love teaching, it just takes a different form these days. Now I enjoy speaking at conferences and events and conducting trainings for companies.
I received a BS in Communications from Oregon State University, a MA in Elementary Education from Pacific University and completed the Public Relations certification program at University of Washington in 2009.
You can see my full résumé on LinkedIn.