Monthly Archive: November 2014

Nov 26

Tips to Use Social Listening to Drive Business Goals, Plus 11 Free (or nearly free) Listening Tools

Last week I had the opportunity to present at SMX Social Media Marketing Conference in Las Vegas. Honestly, it was a bit surreal to me to present on social listening because several years ago I worked as a contractor on an analytics and reporting team, which was my first exposure to social listening. I had …

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Nov 11

End of an Era and the Next Adventure

After more than 3 years, last Friday was my last day working at IPG Mediabrands. I planned to post this last week, but technology had a “hate on Karianne” day and my computer died. Which made for a more stressful last day than I would’ve liked, but it will make for a funny story some …

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